Tags archives: Art Institute of Chicago
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10 years ago
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On August 4th people in Times Square were exposed to a unique art experience--digital billboards were changed from their usual advertisements to iconic American art pieces. This art intervention in a public space won't stop there and will also include a print campaign that will be seen on public transportation and throughout the city and in other locations. This is being done through the efforts of Art Everywhere US a collaboration between five major art museums and the Outdoor Advertising Association of America. According to an article in the LA Times, the campaign will run from August 4-31 and will feature fifty eight images which will be displayed in close to 50,000 commercial locations in all fifty states. All the images were voted on by the public and the museums involved include The Los Angeles County Museum of Art (LACMA), the Dallas Museum of Art, the Art Institute of Chicago, the National Gallery of Art and the Whitney Museum of American Art.
The event was first conceived of by Richard Reed who produced a similar campaign in the United Kingdom in 2013. This included a similar collaboration between the Tate Modern, Art Fund and the UK out of Ihome advertising industry. Artists in the US nation wide campaign include: Andy Warhol, Winslow Homer, Cindy Sherman and John Singer Sargent among others.
Art Everywhere U.S. Times Square installation, featuring Winslow Homer’s “The Water Fan” (1898-99, The Art Institute of Chicago, Gift of Dorothy A., John A. Jr.[...]
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