Tags archives: athleisure
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9 years ago
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No April Fools joking in this report. Beyoncé's 200-piece activewear line will hit specific stores U.S. Topshop, Net-a-Porter, and Nordstrom on April 14. She announced the release date to her 65 million Instagram followers on March 31.
Ivy Park will offer comfortable workout gear, ranging from leggings, to crop-tops, to jackets.
According to a statement by the Pop icon herself: Ivy Park "purposefully goes against the celeb collaboration phenomenon. "
She also says that her line is intended to "push the boundaries of athletic wear, and to support and inspire women who understand that beauty is more than your physical appearance."
The inspiration behind the athletic line came to the superstar after realizing how much she tends to wear athleisure. "When I'm working and rehearsing, I live in my workout clothes," she says, adding "but I didn't feel there was an athletic brand that spoke to me."
As we've said before, athleisure is not disappearing anytime soon. And Beyoncé's line has even sparked a Twitter war with activewear giant Lululemon.
Tweet from Lululemon, courtesy of Jezebel:
The tweet was since removed, however the brand will have a tough time living that gaffe down. In the meantime, here's is a clip introducing the line to the world.
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9 years ago
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If each new calendar year brought forth a new style trend that mirrored the Spice Girls, 2016 would be known as the Year of Sporty Spice. Right now, athleisure is as popular and ubiquitous as Park Slope or Santa Monica moms pushing UppaBaby strollers—and with booming sales, chic, dressed-up exercise clothing are finally more affordable too.
"Stores like H&M, Forever 21, and Aritzia, are offering up a selection of goods that aren't just cute but, mostly at under $50, won't break your bank, either," writes Ray Lowe of Refinery 29.
Here are three simple facts you need to know about this fabulously casual fashion trend.
Activewear Is Not Going Anywhere
Don't count on this bubble bursting in 2016!
In October 2015, Morgan Stanley ventured to estimate that activewear will reach up to $83 billion in sales by 2020.
Athleisure sales stretched out to $36 million in 2013. In 2014, activewear accounted for 16 percent of the total apparel market, according to research firm NPD Group. And in 2014, Nike expected to add $2 billion dollars to sales by 2017.
Photo Credit: Nike
Clearly, activewear is going for the win. High-end names like Sweaty Betty, Outdoor Voices, Vimmia, and Aday, are now competing with fast-fashion staples like H&M for shoppers' hearts.
And over the years, luxury companies like Tory Burch, Trina Turk, Stella McCartney, and Mara Hoffman have rushed to jump into the current craze.
Below: Image from January 2016 limited-edition, 21-piece[...]
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