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8 years ago
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In the world of Google, names like Priyanka Chopra, Beyoncé and Hillary Clinton certainly ruled 2016. But did you also know that a fashion designer from Mumbai, India was also a top ranking search this year too? Of course, it was thanks in part to the Duchess of Cambridge's infamous 'Kate Effect.' (more on that below)
In the meantime, meet Anita Dongre, head of India's leading fashion houses House of Anita Dongre. Her Rajasthan-inspired designs have been well-known in India since she launched her fashion line in 1995.
Anita Dongre
https://www.instagram.com/p/BMb8JopAfE1/?taken-by=anitadongre
However, 2016 was the year where Dongre's name became recognizable worldwide thanks to Kate Middleton decision to wear one of her dresses — the “Gulrukh” dress from the SS16 Love Notes collection — during her visit to India and Bhutan in May 2016.
According to Telegraph UK, the original gown had a full length skirt, complete with matching traditional stole. Kate's stylist Natasha Archer helped to alter the look by shortening the hemline and adding a belt.
Kate Middleton playing Cricket in India, wearing Dongre's multicolored design.
Photo Credit: REX
It is also reported that Kate's final choice to wear Dongre's dress to a Cricket event was unexpectedly delightful as the designer "had no idea that her designs made the cut."
“It was a real surprise," she tells the news source. "I was at home when I saw the pictures and was so delighted.”
Since the princess wore the number[...]
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9 years ago
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No April Fools joking in this report. Beyoncé's 200-piece activewear line will hit specific stores U.S. Topshop, Net-a-Porter, and Nordstrom on April 14. She announced the release date to her 65 million Instagram followers on March 31.
Ivy Park will offer comfortable workout gear, ranging from leggings, to crop-tops, to jackets.
According to a statement by the Pop icon herself: Ivy Park "purposefully goes against the celeb collaboration phenomenon. "
She also says that her line is intended to "push the boundaries of athletic wear, and to support and inspire women who understand that beauty is more than your physical appearance."
The inspiration behind the athletic line came to the superstar after realizing how much she tends to wear athleisure. "When I'm working and rehearsing, I live in my workout clothes," she says, adding "but I didn't feel there was an athletic brand that spoke to me."
As we've said before, athleisure is not disappearing anytime soon. And Beyoncé's line has even sparked a Twitter war with activewear giant Lululemon.
Tweet from Lululemon, courtesy of Jezebel:
The tweet was since removed, however the brand will have a tough time living that gaffe down. In the meantime, here's is a clip introducing the line to the world.
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