• AFP Music: On SXSW

• • Music
• 10 years ago
• South by Southwest (SXSW) is the Coachella of the American South. Much like over-hyped Indio music festival, this Texas alternative has skyrocketed in size and popularity in recent years. What began in 1987 as a local music festival has grown into an epicenter of not only music, but also culture. The SXSW events calendar has expanded exponentially and now includes film premiers, like Bridesmaids and Tiny Furniture, and speakers, like Bruce Springsteen, Johnny Cash and Jimmy Wales. The coverage of the festival has grown at an equally alarming rate as well. Now-a-days it seems everyone has a tent, a representative, a something at Southby. This year’s festival in particular, which began on the 13th and will conclude on the 22nd, seems to be THE place to be. From McDonalds to Meerkat, brands have coated the festival in free gear and hashtags. This has been a rising trend, year to year, and in response, some claim SXSW has lost some of it’s original purpose amidst all this commercialization. The same or similar was said about Warper Tour, Burning Man and Sundance once they outgrew their underground status. It was only a matter of time before people started claiming the same of SXSW. In 2013, Andrea Swensson wrote a piece for NPR's the record entitled "Why I'm Not Going To SXSW This Year". In her piece, Swensson admitted, “I can't help but feel that it has strayed far away from its original premise as a grassroots gathering place for new, undiscovered talent and increasin[...]
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