• How Posters "Work"

• • Art
  • Art for Progress
  • Graphic Designer
  • News
  • Non Profit
  • NYC
• 9 years ago
• I once had a friend ask me, "What exactly is graphic design?" The answer seemed pretty easy, as the name appears self-explanatory: design using graphics. But, truthfully, it was harder for me to get into the details of what exactly it is, even though it has been one of the most prolific and widely-used art forms in the modern era. And not unlike some other forms of modern art, there is the hackneyed response, "I could totally do that" while viewing graphic design that has been elevated to a higher status. In fact, I even heard it at the Cooper Hewitt's long-running installation How Posters Work. Amazing to hear that response, given the museum's breadth of information presented about not only about the history of the medium but also contemporary approaches to it. Furthermore, the beginning of the exhibit, before really immersing the viewer in the posters themselves, contains a section attempting to relay just how graphic designers see, and how it subsequently affects how we decipher messages from images, be they subversive or overt. For example, how designers use black space, how they visualize colors to lay over each other and blend, and the ways in which they see text aligned on a poster to result in certain reading patterns. That was particularly interesting as areas of posters are darkened except one swirl-type shape, and it notes that eyes begin at the thicker portion of the illuminated swirl, and move down to the thinner part across the page. Images are placed alo[...]
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