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8 years ago
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Finally! In the women's fashion realm, the Shacket has become a larger influential force this fall. Perfect for layering addicts who like to stylishly stay warm during the colder months, looks like the piece isn't going anywhere anytime soon. Here's what you need to know about this thick-and-chic versatile garment.
Stripe Shacket from ASOS
Photo Credit: ASOS
The insulated button-down known as the Shacket is the hybrid shirt + jacket that has been making the rounds in the men's fashion world for some time. "It's thick enough to act as a jacket, but equipped with the same layering capabilities as an open oxford," reports Refinery 29.
Yet, in terms of women's fashion, the Shacket has been slow to rise into prominence — that is until now.
Men's Shacket from Western Rise
Photo Credit: Jakob Schiller
And Here's An Example of a Women's Shacket from Gucci
Photo Credit: Net-A-Porter
Earlier this year, ASOS.com presented over 15 styles of Shackets, and British clothing emporium Topshop even created a customized hybrid button-down for model Karlie Kloss, per The Telegraph. Jacqui Markham, global designer director for Topshop told the newspaper that the popularity of the Shacket has grown to such an extent that they "now consider the piece as a key spring/summer staple.”
Authentic Washed Shacket from Top Shop
Photo Credit: Top Shop
However, during this autumnal season, we're seeing that this trend is stretching out into winter with more selections for women cropp[...]
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8 years ago
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New York Fashion Week officially ended today.
If you've been following any news from this week's past events:
*You would know that Hood By Air made weird fashion magic with PornHub
**Kayne West's Yeezy Show was considered a hot mess
***Fashion insider Eva Chen was everywhere you wish you were.
Former editor-in-chief for Lucky Magazine, Chen is Instagram's head of fashion partnerships, as well as CEO of Trend Micro. (She's also my hero)
Over 600,000 fans keep track of the fashion maven via IG. And if you are an Instagram stalker like me, you'd know that she's pregnant with her second child to Tom Bannister, and loves to show off her shoes from the backseat of car services. I especially love her #ootd shots, featuring designer Rosetta Getty and Tanya Taylor.
Chen is also a brilliant digital strategist. In an interview with Business of Fashion, Chen lays out five basic principles for clothing brands big and small.
Paraphrased from Business of Fashion:
Seek real conversational engagement online. "It's not a numbers game," Chen says. "You can have millions of followers, but more important is whether people are commenting and tagging their friends. That means you’ve created something that people are talking about and that’s what makes a good post."
Possess a strong visual identity. "ust as when you pick up a magazine, whether it’s Self Service or Vogue, and you could remove the title from the cover, but you would still know which magazine it was j[...]
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8 years ago
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Ok, fashion creatives, now let's get in formation! If you are passionate about streetwear design, be sure to create brand merchandising that seamlessly promotes your brand in a unique and fun way, and that stands out with Beyoncé-level swag.
After all, it's not only a spectacular way to strengthen customer allegiance, it also pushes word about your company further into the world.
Below: This week, a model sporting an old-school style logo tee at Gucci Cruise 2017 at Westminster Abbey. Crafted by creative director Alessandro Michele, this season's layered looks also embrace logo design
Photo: Getty Images
Even outside of the fashion world, Internet giants like Reddit and Mailchimp have discovered great success in brand merchandising.
For Reddit, their first run of promotional gear sold out in 24 hours. And, as spirits company Sweet Tea Vodka points out, company swag is a more widespread form of advertising: [Fans become like] "billboards walking around, which is great," he says. "The beer companies have done it forever."
As journalist Tim Donnelly writes in Inc., "brand merchandise is a great way to create new loyalties with your customers and enlist them to spread your name to new audiences."
However there's a caveat: "You have to do it in a way that creates viral sensations, not just oversized promotional T-shirts that end up at the bottom of someone's closet."
Below: Looks like Alessandro Michele took a risk using oversized promotional gear for a look th[...]
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