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7 years ago
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For those of you who might not recognize the fashion label Barragán, you are now in for an unexpected treat!
Led by Victor Barragán, the edgy label has now attracted almost 45,000 Instagram followers. Not a bad feat for a brand new, small label.
https://www.instagram.com/p/BSEWsB3hNhK/?taken-by=barragannnn
In seasons past, Barragán issued looks that included 'jewelry fashioned out of sex toys or raw fruit, and bags fabricated to look like rocks.'
Victor Barragán tells Fashionista that the label began when he started making DIY, tongue-in-cheek shirts. The label quickly expanded to a full line. "For me, fashion is more than just about selling clothing for wholesale — it's about telling a story," he says.
https://www.instagram.com/p/BXVd-n6Bmc0/?taken-by=barragannnn
The label's daring looks have led the design team to gain a selling slot at Opening Ceremony, as well as collaboration opportunity with the likes of Maryam Nassir Zadeh.
In addition, Barragán says that his hometown of Mexico City, and his adopted city, New York, have greatly informed his work. All of his sourced fabrics are sourced locally in NYC, while garments themselves are produced in Mexico City.
https://www.instagram.com/p/BYE8GoIBf5b/?taken-by=barragannnn
And what's also inspiring about this new label is that it appears to be gender fluid. 'When we're designing, we're never really thinking about gender,' he says, adding, 'I think if people are gonna wear the clothes, they'll wear th[...]
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8 years ago
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New York Fashion Week officially ended today.
If you've been following any news from this week's past events:
*You would know that Hood By Air made weird fashion magic with PornHub
**Kayne West's Yeezy Show was considered a hot mess
***Fashion insider Eva Chen was everywhere you wish you were.
Former editor-in-chief for Lucky Magazine, Chen is Instagram's head of fashion partnerships, as well as CEO of Trend Micro. (She's also my hero)
Over 600,000 fans keep track of the fashion maven via IG. And if you are an Instagram stalker like me, you'd know that she's pregnant with her second child to Tom Bannister, and loves to show off her shoes from the backseat of car services. I especially love her #ootd shots, featuring designer Rosetta Getty and Tanya Taylor.
Chen is also a brilliant digital strategist. In an interview with Business of Fashion, Chen lays out five basic principles for clothing brands big and small.
Paraphrased from Business of Fashion:
Seek real conversational engagement online. "It's not a numbers game," Chen says. "You can have millions of followers, but more important is whether people are commenting and tagging their friends. That means you’ve created something that people are talking about and that’s what makes a good post."
Possess a strong visual identity. "ust as when you pick up a magazine, whether it’s Self Service or Vogue, and you could remove the title from the cover, but you would still know which magazine it was j[...]
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