Tags archives: Ken Downing
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9 years ago
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Véronique Hyland of New York Magazine reported on Council of Fashion Designers of America's (CFDA) efforts to "revolutionize Fashion Week."
Vivien Killilea/Getty Images for NYFW
A major possible change to the twice-yearly showcase includes transforming Fashion Week into a consumer-driven event, instead of an industry one. And the redesigned series would "show in-season merchandise to the public."
This is a huge move because designers typically showcase collections for following seasons, amid rabid fanfare and exclusive pageantry. And, in turn, these fashion showcases would influence fast-fashion looks, clandestinely sold at stores like H&M and Zara, that surface sometime later in the future.
Frazer Harrison/Getty Images for Mercedes-Benz Fashion Week
However, this method is thought to be a great way to spur "buy now, wear now" opportunities for the public. The re-formmated showcases would require designers to host "smaller showroom presentations and appointments with retailers and press," presenting designs six months out for possible purchasing purposes. Then, designers would produce large-scale runway shows for a consumer audience, WWD reports.
CFDA Chairman Diane von Furstenberg tells WWD “ I have a feeling people will be showing what’s available closer to what’s in store. I don’t have all the answers." However, the general goal is to boost "full-price selling" of clothing.
This week, designer Rebecca Minkoff announced a big step—a Spring 2016 col[...]
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