Tags archives: Kendall Jenner
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8 years ago
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Designers, looking for ways to connect your brand with clients? Master class is in session, y'all! Brand activation is the go-to marketing strategy for spurring direct consumer engagement via an event, campaign, or experience.
"Brand activation is not just about gaining affinity -- it's about inspiring consumers to act," says Amanda Hansen for Ad Age. A brand must present a flawless, harmonious, and fluid union of all available communication vehicles in a creative platform in order to activate consumer interest.
And it would appear that the women's e-commerce website Revolve Clothing are the experts at brand activation, and they have the ad-dollars to prove it!
Even their macaron game is on point.
They work with celebrities, jetsetters, model, style influencers in order to create an overall exciting and enticing image in order to drive consumers to their e-commerce checkout line. And this past month, the brand invested in a 6,636 square foot Hamptons beach rental that costs about a $37,500 a month to rent.
For the stunt, Revolve hosted tastemakers, including pay-for-play bloggers who boast a following of over 1 million on Instagram like Natasha Oakley (1.8 million), Danielle Bernstein (1.5 million), Chiara Ferragni (6.3 million), Eleanor Calder (3 million), Kristina Bazan (2.4 million), Negin Mirsalehi (3.2 million) and Camila Coutinho (1.9 million), according to Fashionista.
Revolve covered all of the bloggers' travel expenses, appearance fees, and[...]
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9 years ago
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On October 1, Olivier Rousteing's exotically ritzy looks for Balmain were on full display as the fashion house presented clothes for Spring 2016 Paris Fashion Week.
Set at Paris’s Hotel Intercontinental, the star-studded event drew notables like Diplo, Jada Pinkett Smith, and of course members of the Kardashian clan.
And while we shouldn't care about whether or not Kris Jenner and her brood were in attendance, it's important to pay attention to the 29-year-old designer.
Since taking over Christophe Decarnin's creative director position at Balmain in 2011, Rousteing has been killing it in the fashion world.
Let's look at three reasons why Balmain is a huge force that is changing fashion history forever.
Reason #1: Camel
Olivier Rousteing displayed a wide array of colors, however it was "camel" that proved to be the biggest standout. Supermodel Caroline Ribeiro kicked off the October 1 showcase, wearing a caramel-colored suede jacket and matching cigarette pants.
Reason # 2: Cut-Outs, Lattice, Ruffles and Sheers
The overall style of the season's collection featured cinched waists, oversized belts, and "statement-making" necklaces. Rousteing has fashioned designs that effectively meld strong looks with soft ones. This is evident in the "body-baring" lattice skirts and tops, as well as romantic ruffles.
Reason #3: High-Waisted Briefs
Yas! Any reason to wear large, comfortable underclothes is perfectly fine with me. The daring style helps to transform[...]
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