Tags archives: Knative Clothing
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9 years ago
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Los Angeles-based Knative Clothing, helmed by Ariel Goodman-Weston produces "fully fashioned knitwear" that's not only environmentally conscious, but is also waste conscious.
Fashion-making typically begets a lot of waste---from discarded textiles to water use. Finding a brand that truly tries to incorporate "no-waste" techniques is definitely something worth calling attention to. It's also important to distinguish these fashion labels from fast-fashion brands like H&M that attempt to present themselves as eco-conscious in a dishonest practice referred to as greenwashing.
Brands like Knative Clothing create handmade, durable products. And because of its small size, it doesn't seem to require the same amount of resources as a larger label would need---thereby labels like Knative create less harmful emissions.
Ariel Goodman-Weston
Here are three reasons why you need Knative knitwear in your possession this Fall into Winter.
Fully Fashioned Knit Technique
Ariel Goodman-Weston uses a fascinating form of "fabric sculpting" in order to make her fabulous knitwear. The designer uses "pre-shaped pieces of fabric" in order to limit waste. Typically, a designer cuts shapes from gigantic reams of fabric, which result in many unused pieces getting tossed aside. Knative's strategy of using pre-shaped pieces makes it easier to sculpt the textiles into fun, fashion-forward tops and scarves.
Ariel Goodman-Weston/PHOTOGRAPHED BY THOMAS SLACK
No Waste
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