Tags archives: Mara Hoffman
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9 years ago
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If each new calendar year brought forth a new style trend that mirrored the Spice Girls, 2016 would be known as the Year of Sporty Spice. Right now, athleisure is as popular and ubiquitous as Park Slope or Santa Monica moms pushing UppaBaby strollers—and with booming sales, chic, dressed-up exercise clothing are finally more affordable too.
"Stores like H&M, Forever 21, and Aritzia, are offering up a selection of goods that aren't just cute but, mostly at under $50, won't break your bank, either," writes Ray Lowe of Refinery 29.
Here are three simple facts you need to know about this fabulously casual fashion trend.
Activewear Is Not Going Anywhere
Don't count on this bubble bursting in 2016!
In October 2015, Morgan Stanley ventured to estimate that activewear will reach up to $83 billion in sales by 2020.
Athleisure sales stretched out to $36 million in 2013. In 2014, activewear accounted for 16 percent of the total apparel market, according to research firm NPD Group. And in 2014, Nike expected to add $2 billion dollars to sales by 2017.
Photo Credit: Nike
Clearly, activewear is going for the win. High-end names like Sweaty Betty, Outdoor Voices, Vimmia, and Aday, are now competing with fast-fashion staples like H&M for shoppers' hearts.
And over the years, luxury companies like Tory Burch, Trina Turk, Stella McCartney, and Mara Hoffman have rushed to jump into the current craze.
Below: Image from January 2016 limited-edition, 21-piece[...]
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