• Wearable Art: Why Is Revolve Clothing So Damn Good At Brand Activation?!

• • Art for Progress
  • Fashion
  • Fashion Designer
  • New York
  • NYC
  • Wearable Art
• 8 years ago
• Designers, looking for ways to connect your brand with clients? Master class is in session, y'all! Brand activation is the go-to marketing strategy for spurring direct consumer engagement via an event, campaign, or experience. "Brand activation is not just about gaining affinity -- it's about inspiring consumers to act," says Amanda Hansen for Ad Age. A brand must present a flawless, harmonious, and fluid union of all available communication vehicles in a creative platform in order to activate consumer interest. And it would appear that the women's e-commerce website Revolve Clothing are the experts at brand activation, and they have the ad-dollars to prove it! Even their macaron game is on point.  They work with celebrities, jetsetters, model, style influencers in order to create an overall exciting and enticing image in order to drive consumers to their e-commerce checkout line. And this past month, the brand invested in a 6,636 square foot Hamptons beach rental that costs about a $37,500 a month to rent. For the stunt, Revolve hosted tastemakers, including pay-for-play bloggers who boast a following of over 1 million on Instagram like Natasha Oakley (1.8 million), Danielle Bernstein (1.5 million), Chiara Ferragni (6.3 million), Eleanor Calder (3 million), Kristina Bazan (2.4 million), Negin Mirsalehi (3.2 million) and Camila Coutinho (1.9 million), according to Fashionista. Revolve covered all of the bloggers' travel expenses, appearance fees, and[...]
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