What better way to push your latest collection than by casually featuring it throughout an entire music video.

Photo: Urban Daddy

That’s just what Raf Simons- helmed Calvin Klein did in a collaboration with Brit indie band The XX, featuring A-list teen stars Paris Jackson, Millie Bobby Brown, Ashton Sanders (‘Moonlight’), and designer Raf Simons’ go-to muse Lulu. Talk about an ideal off-runway opportunity that perfectly provides an outsider’s edge to the iconic mass All-American label!

The mini-film within a traditional music video, set in Los Angeles, plays out like a sendup to mad-cap teen movies of the past like ‘American Graffiti’ or ‘Dazed and Confused’ — a day in the life of teens, beautiful and bored, looking for love and adventure. However in this instance, the kids are playing hooky from school, and the kids wind up in two architectural treasures — Lloyd Wright’s Sowden house and John Lautner’s Rainbow House. (Check out the video at the bottom of this post)

But the triumph in this video is the fact that mostly every stitch of clothing in the mini-movie is from yet-to-be-released Fall 2017 collection from Calvin Klein. Simons, recent CFDA award winner for both best Menswear and Womenswear Designer of the Year, served as artistic director for the video — directed by Alasdair McLellan.

According to The XX, this is the third video that McLellan shot for the band, and Simons provided the creative concept. It’s also a ‘love letter to Los Angeles, a city close to our hearts,’ the band says, ‘where we wrote and recorded parts of our album ‘I See You.”

And finally, you’ve got to give it up to Simons, who is crushing it right now — effectively revamping the Calvin Klein’s clothing-for-all-price-points ethos. And this video solidifies that spirit. Enjoy!