Holy mandels, New York Fashion Week: Men’s edition premieres this week with designers like Thom Browne and Public School and Rag&Bone, Hickey Freeman presenting looks for Spring 2016! As you keep from sweating, waiting in anticipation for Women’s fashion week to kick off September 10, check out some of the fresh, masculine looks hitting the runways this week!

What’s interesting about this week’s Men’s Fashion Week in New York, which kicked off on July 13, and closes July 16 with a showcase by John Varvatos is that the biannual event might just get the attention that’s it’s been so eager to receive for a very long time, on account of the uptick in menswear sales.

Business of Fashion reports that, in the UK, “men have become so fashion-conscious that they are now outspending women on items like shoes.” As Euromonitor International reports: “By 2019, menswear is expected to contribute close to US$40 billion in sales to the global apparel market.”

So here are three things you need to know about Men’s Fashion Week:

1) If You Want To Know What’s Hot, You Need To Follow @StevenKolb

With respect to this year’s fashion week, Steven Kolb, chief executive officer of the Council of Fashion Designers of America, or CFDA, the group that organizes New York’s fashion weeks, is the Grand Poobah of the week.

He’s everywhere you’d want to be, hobnobbing with celebs, and capturing excellent looks from the front row, and immediately posting images and Vines on his Twitter page!

Credit: Adam Katz Sinding 

 2) Menswear Is No Longer Just Suits, And People Are Loving It!

Womenswear no longer has dominion over all fashion as menswear is now emerging with more fluid, less conservative changes that are keeping within the cycles of “runway shows and fashion magazines.”

Models for the Duckie Brown show, backstage. Credit: Rahav Segev for The New York Times

As fashion editor Jeremy Lewis for Garmento tells Business of Fashion (BoF): “I think the world’s attitudes towards masculinity have really progressed,” adding, “the idea of the proper ‘man’ has gotten looser, less defined, less restricted.”

Cadet presentation, July 13. Credit: Lucas Jackson / REUTERS

3) Street Style Is Fiercely Competing With What’s Happening On Runway

As you follow this week’s Men’s Fashion Week, you’ll spot amazingly crisp tailoring, and a wide assortment of colorful, crush-worthly sportswear.

But if you hang out outside any of the hosting fashion venues, you will see an array of stunning street style worn by show attendees that just might influence future runway looks to come. You’ll find an amazing collection of street style looks on Anka Itskovich‘s Instagram page. Enjoy the show!

Credit: Anka Itskovich

Jacqueline Colette Prosper, yummicoco.com