Véronique Hyland of New York Magazine reported on Council of Fashion Designers of America’s (CFDA) efforts to “revolutionize Fashion Week.”

 Vivien Killilea/Getty Images for NYFW

A major possible change to the twice-yearly showcase includes transforming Fashion Week into a consumer-driven event, instead of an industry one. And the redesigned series would “show in-season merchandise to the public.”

This is a huge move because designers typically showcase collections for following seasons, amid rabid fanfare and exclusive pageantry. And, in turn, these fashion showcases would influence fast-fashion looks, clandestinely sold at stores like H&M and Zara, that surface sometime later in the future.

Frazer Harrison/Getty Images for Mercedes-Benz Fashion Week

However, this method is thought to be a great way to spur “buy now, wear now” opportunities for the public. The re-formmated showcases would require designers to host “smaller showroom presentations and appointments with retailers and press,” presenting designs six months out for possible purchasing purposes. Then, designers would produce large-scale runway shows for a consumer audience, WWD reports.

CFDA Chairman Diane von Furstenberg tells WWD “ I have a feeling people will be showing what’s available closer to what’s in store. I don’t have all the answers.” However, the general goal is to boost “full-price selling” of clothing.

This week, designer Rebecca Minkoff announced a big step—a Spring 2016 collections to be presented “in front of a consumer audience.” WWD says that at Minkoff’s Spring show, 30 to 50 percent would be consumers.

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There are many proponents to this bold endeavor, including Ken Downing, senior vice president, fashion director of Neiman Marcus: “I am an enormous proponent of relooking and recalibrating how we use the fashion show that has become a mega-marketing event,” he says.

“The history of fashion shows was to show the buyers and the press the message of the season, he says, adding, “but technology has utterly changed everything in our industry.” Downing continues: “That customer continues to follow Instagram and Twitter and watches the live-stream of fashion shows. When they are seeing clothes, they are less aware of seasons. What they are seeing, they want,” he said.

In the meantime, the right solution has not presented itself as of yet. CFDA’s Steven Kolb says that there might be a hybrid showcase between the consumer and industry members. Or, “they might come back and say, ‘There’s nothing to fix. Keep it the same,’ says Kolb.

Only time will tell.